When you’re making big choices for your business, market uncertainty can stop you in your tracks. But what if there was a solution to uncertainty? What if there was a community, a digital conference, where the best-of-the best came together and clarified today’s the story of software? 

 

That’s Reach 2022. 

 

An immersive, all-virtual conference covering the state of software in 2022. 

  • Get exclusive insights from leading VCs and C-level software execs on what’s happening in software right now.

  • Learn tactics you can use to tackle challenging times and come out stronger.

  • Attend VIP Masterclasses on customer advocacy and data-driven marketing.

 

The event has ended, but you can still register to access all the session recordings!

 

AGENDA
All Tracks Reach 2022 & Buyer Intent Reach 2022 & Customer Growth
5:02 PM - 5:30 PM UTC
Driving Growth Amid Uncertainty: Lessons From First Tech IPO of Covid-19 Era

Hear insights and lessons from the CEO & founder of ZoomInfo – the first Covid-19 era tech IPO – during a conversation about driving growth amid uncertainty.

Amanda Malko
Amanda Malko
Godard Abel
Godard Abel
Henry Schuck
Henry Schuck
5:30 PM - 6:14 PM UTC
VC Perspectives on the State of Software

A candid discussion from top investors on what’s happening in the B2B software market right now. While unicorn production has fallen, how does today’s environment stack up in comparison to...

Jason Lemkin
Jason Lemkin
Arun Mathew
Arun Mathew
Doug Pepper
Doug Pepper
Alex Kayyal
Alex Kayyal
6:14 PM - 6:30 PM UTC
Software’s Role in Solving a Broken Go-to-Market

Hear from author, analyst, and entrepreneur Sangram Vajre of GTM Partners on the current state of go-to-market (GTM). He’ll cover what’s broken, as well as the types of software that marketing...

Sangram Vajre
Sangram Vajre
6:30 PM - 6:46 PM UTC
The State of Martech in 2022

With about 10,000 different martech solutions available today, learn about top trends evolving in the space and industry forecasts as we look ahead to the 2023 martech map.

Scott Brinker
Scott Brinker
6:46 PM - 7:31 PM UTC
CMO Strategies for Leading & Growing Through a Downturn

Leading B2B SaaS CMOs share how they have navigated growth during prior economic downturns and how they are adapting their marketing plans to best serve customers and grow in today’s environment....

Amanda Malko
Amanda Malko
Meagen Eisenberg
Meagen Eisenberg
Bryan Law
Bryan Law
7:31 PM - 8:00 PM UTC
How to Build a Brand: A Conversation with Bill Macaitis

Learn about the role customer advocacy plays in building a brand and the benefits of leaning into brand building -- especially in a downturn -- to emerge even stronger.

Bill Macaitis
Bill Macaitis
Dave Gerhardt
Dave Gerhardt
8:00 PM - 8:30 PM UTC
How to Drive Efficient Growth: A Conversation with Carilu Dietrich

Discover how to efficiently scale your demand generation programs in this conversation with Carilu Deitrich who took Atlassian public as Head of Corporate Marketing, ran global advertising for Oracle...

Amanda Malko
Amanda Malko
Carilu Dietrich
Carilu Dietrich
8:30 PM - 9:05 PM UTC
The Future of G2

G2’s CEO and Chief Product Officer will pull back the curtain to share G2’s latest growth, evolution, and what’s ahead, with a special spotlight on the company’s latest launch:...

Amanda Malko
Amanda Malko
Godard Abel
Godard Abel
Sara Rossio
Sara Rossio
9:05 PM - 9:50 PM UTC
Masterclass: Customer Advocacy & Growth on G2

Discover how to best drive customer advocacy via G2 reviews. Specifically, learn what makes up your G2 rating, what goes into building comprehensive review generation strategy, how to best amplify the...

Katlin Hess
Katlin Hess
Emily Malis Greathouse
Emily Malis Greathouse
9:05 PM - 9:50 PM UTC
Masterclass: How G2 Buyer Intent Can Fuel Your Demand Strategy

Learn how you can best tap into the power of G2 Buyer Intent through paid media, triggered campaigns, sales & marketing alignment, and lead scoring. Become a whiz at how to both operationalize Intent...

Robin Izsak-Tseng
Robin Izsak-Tseng
Jonathan Pogact
Jonathan Pogact
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